Unsold completed inventory
Finished or nearly finished buildings with homes left to sell, priced and marketed for buyers who can move in now.
Niche Realty Group / Project marketing
PROJECT MARKETING · UNSOLD INVENTORY · PRESALES
Selling unsold inventory
for developers.
Have homes left in a completed building, or a presale that has slowed? Niche Realty Group takes on developers’ inventory with a step-by-step sales plan, our network of agents across offices, and guerrilla marketing through every channel we reach.
WHO WE WORK WITH
Developers with homes still to sell.
Completed buildings with units left, presales that have stalled, and boutique projects that need a sales team: we take on the inventory, build the plan and sell it, on the North Shore, in Vancouver and across the Lower Mainland.
Stalled presales
Presales where absorption has slowed and the release plan, pricing or message needs resetting.
Boutique new builds
Townhome, duplex and small multifamily projects that need a full sales program without a large in-house team.
Commercial and medical strata
Office, retail, industrial and medical strata, marketed to practitioners, owner-users and investors.
SUCCESS STORY
1331 Ambleside Residences, West Vancouver
The majority of the homes sold by Niche Realty Group.
A boutique collection of 16 new residences by Pacific Lyte on Marine Drive at the gateway to Ambleside Village, with street-level retail below. We marketed the homes to move-in buyers, ran showings and agent previews, and worked our agent network to bring qualified buyers to the building.
Based on Niche Realty Group’s transaction records for 1331 Marine Drive. Developer: Pacific Lyte. Photos of the completed building.
OUR AGENT NETWORK
More agents selling your project from day one.
Most new-home buyers arrive with their own REALTOR®. So every project we take on is introduced first to the agents we work with: our own team, agents across offices in our brokerage network, and partner agents at other brokerages who sell with us regularly. They know the product, know the incentives and bring their buyers early.
Office presentations
We present the project at sales meetings in offices across our network, with floor plans, pricing and a clear co-operating commission.
Agent previews
Private previews and broker opens at the building or show suite before and during the public launch.
Agent toolkit
A one-page summary, price list, floor plans, photos and booking link, so any agent can present the project to a buyer in minutes.
Direct outreach
Personal calls, emails and messages to agents whose buyers fit the project, and fast answers to their questions.
GUERRILLA MARKETING
Out where the buyers are, not just online.
Alongside the MLS® listing and digital advertising, we push each project through every channel our team and network can reach.
- Office-to-office presentations and agent events across our brokerage network
- Our client and agent email lists, and the personal networks of every team member
- Social media from the team, partner agents and the developer, with consistent creative
- Open houses, private viewings and themed events at the building
- Community and business groups, local media and signage around the site
- Targeted outreach to specific buyer groups: downsizers, investors, practitioners for medical strata
THE PLAN
Our step-by-step marketing and sales plan.
- Week 1
Inventory audit
Every unsold home listed with its price, exposure, size, showings and feedback, so we know exactly what is left and why.
- Week 1–2
Pricing and release strategy
Each home priced against current board data and recent resale nearby, with a release order that builds momentum. Any price or incentive changes are cleared with you and your lender first.
- Week 2
Positioning and creative
Clear messaging for move-in buyers, real photography, floor plans, a project page on our site and an agent toolkit.
- Week 2–3
Agent network launch
Office presentations, agent previews and direct outreach across our network before the public push.
- Week 3
Public launch
MLS® listings, digital ads, email campaigns, signage and open houses, all pointing to one booking link.
- Ongoing
Guerrilla marketing
Office visits, events, social media and community outreach week after week, adjusted to what brings buyers.
- Every week
Follow-up and reporting
Every enquiry logged and followed up in our CRM. A plain-language report to you: homes sold and firm, pipeline, buyer feedback and next steps.
- Monthly
Pricing review
We review absorption against the market and recommend adjustments to price, incentives or release order.
- To completion
Contracts and closing
Offers, contracts, deposits and conditions coordinated with your lawyer through to completion.
ALSO SELLING
Projects we are bringing to market now.
MEDICAL STRATA PRESALE · NORTH VANCOUVER
Cascadia Health Pavilion
A five-storey medical and professional office strata presale, co-listed with Royal LePage Sussex (Royal LePage Commercial).
NOW SELLING · LOWER LONSDALE
Innova
New concrete homes and live/work by Cascadia Green Development, steps from the Shipyards.
Read our guide: How developers can sell unsold condo inventory in Metro Vancouver.
QUESTIONS
Frequently asked
How do you sell completed homes that have been sitting?
We start with an audit of every unsold home, reprice against today’s resale market, re-market the homes for move-in buyers, and launch them to our agent network before the public push. Then we report to you weekly and adjust monthly.
How do other agents get involved?
Every project we take on is presented to the agents in our network, across our own team, offices in our brokerage network and partner agents at other brokerages, with previews, an agent toolkit and a clear co-operating commission.
Can you take over sales of a project that was listed with another brokerage?
Yes, once the existing listing or marketing agreement has ended or the developer has the right to appoint a new sales team. We start with a review of what has sold, what has not, and why.
Which areas do you cover?
North Vancouver, West Vancouver and Vancouver are our home markets, and we market projects across the Lower Mainland, including Burnaby, Richmond, the Tri-Cities, Surrey and Langley.
Do you handle commercial and medical strata projects?
Yes. We market office, retail, industrial and medical strata to owner-users, practitioners and investors. See the Cascadia Health Pavilion.
What about presale disclosure requirements?
Presales in British Columbia are generally subject to the Real Estate Development Marketing Act. We work alongside your lawyer so marketing begins only when the required disclosure statement or exemption is in place.
LET’S TALK
Get a free inventory review.
Share the address, number of homes left and where sales stand today. We will come back with a first read on pricing and a plan, with no obligation.
Prefer to call? JJ Jamali 604 800 2121 · Sam Navidi, Personal Real Estate Corporation 604 418 8861